Jan. 18: Safary, describing itself as the “Web3 alternative to Google Analytics,” has closed a $2.4 million USD pre-seed round, led by Lemniscap, with participation from Arca, SevenX, Big Brain Holdings, Saison Capital, Diaspora Ventures and 20 angel investors, according to the team. “The funding will accelerate the development of Safary’s marketing attribution platform, enabling Web3 teams to analyze their marketing CAC, channel ROI and customer LTV. Safary’s free solution allows projects to unlock powerful Web3 analytics by adding one line of code to their website. Safary tracks wallets, shows Web3 conversions, and links to on-chain actions.”
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